W.inc is a new concept by the gal behind Beauty Geek.
We believe that beauty should be fun. (Otherwise, why bother?) We believe your skincare routine should be a calming, daily ritual. Never a chore. We believe in cosmetics that actually work...and we only stock brands that are cruelty free and kind to our planet. We believe in long lashes, radiant skin, and that true beauty comes from within ourselves.