W.inc is a new concept by the gal behind Beauty Geek.

We believe that beauty should be fun. (Otherwise, why bother?) We believe your skincare routine should be a calming, daily ritual. Never a chore. We believe in cosmetics that actually work...and we only stock brands that are cruelty free and kind to our planet. We believe in long lashes, radiant skin, and that true beauty comes from within ourselves.

winc beauty little rock arkansas
winc beauty little rock arkansas tess wilmans-higgins

I’m Tess, and I think the right lipstick can cure a bad day. My very first piece of makeup ever was Hello Kitty clear pink sparkly nail polish.  I got it around age 6, and I haven’t put down the polish bottle–or lipgloss–since. I started Beauty Geek to share my love of all things pretty.  Here on the blog you’ll find beauty tips, reviews, tutorials and shop-happenings.

 If there’s a look you’d like to see, let a gal know and I’ll see if I can make it happen! You can also find us at our little lounge in the Heights neighborhood in Little Rock.  We give it our all to provide the best lash extensions, facial treatments, brow shapings and makeup applications around. Our passion is pretty, and we’re particular about it.